The Strategy Behind Building A Thriving Online Community For Your Brand

Marketing Podcast with Jenny Weigle

In this episode of the Duct Tape Advertising Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing techniques for on line communities for additional than 10 a long time. She’s labored with more than 100 makes on several factors of their local community method and implementations, which includes start, migration, programming, and scheduling.

Essential Takeaway:

Group is one particular of these major buzzwords suitable now. So what even is community? Does your business enterprise require to have 1? And what even is the profit of developing a neighborhood in the very first spot? Jenny Weigle has labored with additional than 100 manufacturers on facets of their local community system and implementations. In this episode, she’s breaking down why it is so vital nowadays to build an online local community of raving lovers and consumers for your business enterprise and the finest means to go about it.

Questions I ask Jenny Weigle:

• [1:19] How would you define neighborhood and how is it distinct than my Facebook business profile or web page?
• [2:50] Do the men and women who be a part of a group intend on engaging with lots of customers or is it actually since of the way the know-how functions?
• [3:59] Who requirements to be contemplating about community — B2B brands or B2C brand names?
• [5:58] Does the way group is utilized improve dependent on its a smaller or company-sized model?
• [7:02] What are some of the platforms for a neighborhood that functions effectively for lesser enterprises?
• [8:51] What is some of the common guidance you give to brand names on how to get engagement in a community they are developing?
• [10:42] What are the advantages of a B2B firm expanding a local community?
• [12:41] Are there upsell options in communities?
• [13:20] What are the pitfalls of possessing a local community?
• [14:13] How do you tactic another person supplying their sincere viewpoint in a team or group that isn’t so flattering of your product or service?
• [15:00] Must you be curating users for a community?
• [16:13] What have you noticed people today do successfully to continue to keep people energetic in a local community by benefits?
• [19:02] What are a number of of your preferred communities that you feel are doing it proper?
• [20:25] Exactly where can people today discover much more about you and your operate?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Community.

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